03.04.24

Restaurant Associates: Insight led food and drink propositions

As we witness a stronger return to pre-pandemic lifestyles, the high street is bustling with activity once again. At Restaurant Associates, we're attuned to the evolving needs of our customers and are responding with tailored food and drink propositions that are customer-centric and insights-driven. Here's how we're navigating the changing landscape:

πŸ‘₯ Footfall Surge: with the resurgence of city centre and high street footfall, we're seeing increased opportunities to connect with our customers. Our focus remains on providing exceptional dining experiences that cater to diverse tastes and preferences.

πŸ›’ Recruitment challenges: like many in the industry, we're adapting to the changing needs of younger workers and addressing recruitment and retention challenges. By offering competitive benefits and creating a supportive work environment, we're building a team that's passionate about delivering excellence. We are proud to be a Living Wage employer and to champion apprenticeships across all levels of the business.

πŸ” Quality-centric offerings: consumers continue to prioritise quality, and we're meeting this demand head-on. With insights showing that 73% of consumers are 'Very Quality Led', we're committed to offering food and drink options that exceed expectations and deliver exceptional taste and satisfaction.

β˜•πŸ₯€ Beverage trends: coffee and soft drinks remain prominent in the non-alcoholic beverage sector, comprising 70% of consumption. We're staying ahead of the curve by offering a diverse range of beverage options that cater to various tastes and preferences.

πŸ₯— Healthier eating trends: the demand for nuanced healthier eating options, including those focused on gut health, protein, and nutrient-dense foods, is on the rise. Our Ways to be Well menu development prioritises these trends, ensuring that our offerings align with evolving consumer preferences.

🚚 Supply chain challenges: with supply chain challenges stemming from new border operating models and rising business costs, we're proactively addressing these obstacles. By leveraging our network and streamlining operations, we're ensuring continuity and reliability in our supply chain.

πŸ’» Tech-led innovations: embracing tech-led innovations in digital ordering, payment, and back-of-house operations, we're boosting efficiencies and enhancing the overall dining experience for our customers.

As consumer tastes change and new challenges emerge, Restaurant Associates remains committed to delivering excellence and innovation in every aspect of our operations. Stay tuned as we continue to adapt and thrive in an ever-changing landscape!

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