Enhancing how our guests perform, work and train
Performance Nutrition is a culinary concept built around the idea of food as fuel. It is designed to empower our guests – from office associates to athletes – to eat in a way that actively supports their energy, focus, productivity, and optimal rest.
At the heart of the concept is evidence-based nutrition, translated into delicious, accessible dishes. Every menu item is intentionally designed to support performance in everyday life, whether that performance is delivering a presentation, getting through a demanding workday, or training for a sporting event.
Three Pillars
The concept is structured around three pillars of performance:
Fuel – prepare and sustain
Perform – power and focus
Recover – repair and restore
Flexibility and scale
Operationally, this concept is designed for flexibility and scale — whether as a permanent counter installation or delivered through dynamic weekly takeovers and pop-ups that keep the offer fresh and engaging.
To meet the needs of time-pressured guests, grab-and-go options will be integrated into fridges and coffee counters, ensuring convenient access without compromising on quality or nutritional value. Clear, impactful point-of-sale messaging will guide our guests' choice, with simple, benefit-led callouts such as “High Protein,” “Source of Fibre,” and “Energy Supporting.” This enables guests to quickly identify options aligned with their personal performance and wellbeing goals.
Daisy Henderson, Nutrition Manager, Restaurant Associates
"Grounded in evidence-based sports nutrition and developed in response to a growing demand from our guests to maintain their health goals beyond the gym, Performance Nutrition is designed to fit seamlessly into the working day. The feedback from our Chefs and General Managers has been incredibly positive, and this is just the beginning. We’re really excited to see how Performance Nutrition evolves into a standout, must-have offer across our business."